Ms. Heidi El Nahas
Ms.Heidi El Nahas, Head of Corporate Communication and Sustainable Development at
. She devises state-of-the-art marketing strategies, transforming the brand image adapting to a constantly changing banking sector.
Through the enrichment of communication channels to the mass media and audiences, her plan of action is designed to ensure the highest levels of transparency building on existing clients’ trust and loyalty as well as drawing the interest of new clientele. Merging these two factors together reflects profitable and sustainable advancement.