Mrs. Shereine Zaklama
CEO at Rada Research & Public Relations Co.
With over 30 years of experience in the Marketing Research and Communication fields, Sherine has gained extensive experience in developing strategic communication campaigns, stakeholders mapping, and identifying the most cost-effective unconventional tools to meet communication objectives.
Not only has she mastered the previously mentioned skills, Sherine is also highly talented within the communication training field. She is an expert in media training, conducting media interviews, developing communication campaigns, the art of public speaking, and crisis management. She aims to utilize her comprehensive knowledge in assisting companies and organizations in sustaining their reputation.
As a result of her achievements and perseverance, Sherine Zaklama has been chosen as an accredited trainer at the Chartered Institute of Public Relations in England “CIPR”. She teaches the “How Marketing Research Serves As A Tool In Public Relations” course as an initiative to pass on her knowledge to eager learners. She has also been accredited with the “Best Moderator in the Middle East” title by several leading multinational firms in Egypt. She is currently a non-visiting professor at Misr International University (MIU) and The British University in Egypt (BUE).
She is a graduate of the School of American College in Cairo, a holder of a bachelor degree from the Faculty of Economics & Political sciences in Cairo and a PhD degree in Marketing Research from England.
Sherine Zakalama is a member/affiliate of:
-Board of Trustees for the Arab Network for Public Relations
-European Society for Marketing & Research (ESOMAR)
-World Communication Forum in Switzerland
-BCW Communication (Part of WPP International)
In an effort to give back to the community and through hard work and dedication, Sherine has become a member of the board of directors of a nursing home in Cairo and a storyteller for children in schools and hospitals